On-site is the type of search engine optimization most people think of when they are first learning about SEO techniques. This type of SEO refers to the direct edits you can make to your website that influences how your site behaves or is found on search engines. 

Your company has a website. It is a good and expensive web site developed and designed by true experts from the web content company. It is easy to find your site by placing the name of your company in the boxes of major search engines, yet one should understand that only a few persons come to your website this way.